Brand Development Reflecting a Unique Approach to Cloud Service
Asperitas Consulting is a new provider of cloud storage and networking strategy. They approach cloud consulting from a unique holistic starting with a smooth transition of migration of assets all the way through document management and security. Asperitas needed a brand developed that reflected their unique approach to cloud services as well as supported the metaphor of the newly categorized Asperitas Cloud formation.
LAVA Design set out to research the services and methodology of Asperitas and began working on their new logo as well as branding. We worked closely with the stakeholders to create a new brand that they felt reflected them. There logo embodies the initial positioning and brand strategy we worked with them to develop. LAVA continues to work developing content and advertising materials to support the success of their startup including brand identity manual, stationary, brochures, and website.
Symbolic Logo Evolution
Metaphor of Asperitas cloud formation into primary icon.
Texture Development
Continued Metaphor of Asperitas cloud formation.
Initial Identity Elements Development
