ZeSa Fitness
ZeSa is a revolutionary new fitness company. It’s system and products were invented by professional fitness trainer, founder and CEO, Shanti Rainey. ZeSa began working on their products in 2010 with initial functional prototypes that were handmade. To move forward and create product they found development can be challenging as well as having many hurdles that manufacturers can’t answer.
We dug into their hurdles, understood the aspirations, and created new options to resolve production challenges with design, manufacturing, as well as presented opportunities in marketing, web strategy, UI/UX, Apps, and brand evolution.
Prototypes to Pro-grade Equipment
Activators are designed to simulate characteristics of natural “unstable” environments. The “bladder” base imitates uneven or shifting terrain while the pad-covered top mimics natural surfaces creating muscle activation throughout the body. The Activator® in conjunction with Shanti’s workout system reinvent healthy training, waking the body up and unlocking new strength. Activator are currently available in 4 sizes.
Product Imagery Development
Branded Collateral Development
Iconography, UI, UX and Illustration
These are just samples...there are many, many, many more!
Website and App Development
Signage
